Fashion Forecast
ProjectCreate a fashion trend forecast for Autumn/Winter 2022 with the zeitgeist of 2020 in mind. Include inspiration, color stories, textiles, patterns, prints, trims/details, street and runway looks, and the target market.
RoleGroup collaboration with Britney Castellanos and Matthew Malsbury.
Coalescence (n.)
the joining or merging of elements to form one mass or whole.
This was the perfect name of our forecast because the underlying theme of it looks at the unity within spaces of division. With everything going on in the world today from the living conditions resulting from COVID-19 to the growth in the Black Lives Matter movement, the current zeitgeist is one of fear, uncertainty, rebellion, bravery, division, unity, escapism, and vocality. People are beginning to speak their mind and let their voices be heard. While that leaves behind a powerful impact on people, it takes a toll on the individual if they do not give themselves moments to step away from the harsh realities of the world. To combat that stress and prevent burnout, people turn to escapism, but specifically within that, liberation and freedom. They take the time to disconnect from the world, unplug from the internet, and just get a breath of fresh air. With this zeitgeist in mind, our theme is about self-expression, nonconformity, coming together as a community, and living life with a carefree attitude. It is also strongly about fighting for peace, change, and equality, being vocal about what you believe in, going against social norms, and standing up to authority.
Inspiration
Moodboard
Going with the theme of coalescence, we took inspiration from the 1970s’ Punk subculture and Hippie culture. Both of these groups are reflected in the modern era that we are living in with the continuance of punks and the recent emergence of Cottagecore.
Video
Our video contains footage from recent protests over the years in response to police brutality and in solidarity with the Black Lives Matter movement. Also seen is imagery that reflects escapism and other underlying themes of our forecast.
Influencers
We listed Vivienne Westwood, Stevie Nicks, Janis Joplin, Lady Gaga, Rico Nasty, Miley Cyrus, and Willow Smith as the influencers of our forecast. These are all people who we believe embody both a soft and hard nature which ties back to our tagline of “Two Side of the Same Coin.”
Color Stories
Our color palette consists of colors that capture the emotions, attitudes, and mindsets our society in the era we are currently living in. We also wanted to further represent our theme with the names of each hue.
Serenity
This color story consists of the lighter neutral hues and tints from the palette. Together these colors create feelings of peace, calmness, and relaxation. The theme of escapism is reflected here as well.
Rebel with a Cause
This color story is compiled of the darker neutral hues and shades from the palette. Put together here, they create feelings of bravery, rebellion, and courage. These are also reflective of our theme.